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It’s been months in production, but the new Vorticity vacuum cleaner has finally hit our television screens with the 30 second visual spectacle ‘Vorticity on Ice’.
Leeds based ad agency Gratterpalm landed the creative brief and dreamed up an elegant analogy to demonstrate the vacuum cleaner’s unique technology. The ad uses ice dancers to express how the floorhead’s 22 mini cyclones take in ambient air and drive it downwards, dislodging dirt and dust from between carpet fibres and floorboards.
Check it out below if you haven’t already spotted it on the box!
The dancing segment was filmed at Lea Valley Ice Centre in Hackney, London, and despite sub zero temperatures and much teeth chattering, was a lot of fun to produce. The young ice dancers were a dream to work with and patiently stuck with us while we strove for the picture perfect shots that made up the final edit. I think you’ll agree it was worth the effort.
You can see how it all came together below in our backstage video below.