DEPTH Testing at Morphy HQ

06/08/2012 | Posted in Floor Care, Product Reviews, Household Cleaning

Our products embark on quite a journey to get from concept to reality and one of the most crucial stages in that development process is a rigorous testing regime to ensure that the highest quality standards are met. At Morphy Richards, we take this very seriously indeed!

DEPTH is our dedicated research and testing lab (it stands for Design Engineering Product Technology Hub) and it’s where all the behind-the-scenes magic happens. Opening in 2009, it’s since been instrumental in keeping us at the forefront of industry innovation across a number of different product areas.

As well as being an advanced testing centre, it’s home to an innovation workshop for prototyping and model making, and a boffin-friendly brainstorming centre, making it a one stop shop for state-of-the art product development.

Housing 16 different testing machines (including two robotic arms) and various state of the art electronic control devices, we can test up to a 156 products at any one time.

To truly get a sense of what goes on, you have to see it in action. In the video below, our design and innovation manager explains how the Vorticity vacuum cleaner was tested before hitting the shelves and how the concept of its revolutionary floorhead was developed.

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